On 22 May, a Friday afternoon, the Nest, the cradle of entrepreneurship at the Heidelberglaan, was crowded. In a ‘Science Meets Business’ seminar researchers from the focus area Game Research (Utrecht University) and various market participants gathered to discuss game research and how they could cooperate in this field. Present were large serious game companies…

Program 15.00 – 15.10 Welcome and Opening: drs. Mirko Lukács 15.10 – 15.45 Persuasieve communication, gaming and apps in UU research (prof. dr. Joost Raessens) 15.45 – 16.15 Apps as persuasive technologies in culture and education (dr. Stefan Werning) 16.20 – 16.50 Case ‘Persuasiveness in the SleepCare App’ (dr. Robbert Jan Beun) From the ‘science’…

On Monday May 11 the Centre for the Study of Digital Games and Play (GAP) will host its second seminar at Muntstraat 2a, room 1.11 from 10:00-12:00. Sjors Martens and Joleen Blom (both RMA students) will share their game-related work with us. For these discussions we will read short texts in preparation (see attached). Connecting…